Caring.com is a subsidiary of Bankrate, a leading financial services company providing consumers with financial information and resources. Bankrate’s acquisition of Caring.com brought together a comprehensive suite of services aiming to assist families throughout various life stages, from financial planning to senior care solutions.
This ownership structure provides Caring.com with the resources and stability of a larger established organization. This allows for greater investment in technology and platform development, ultimately benefiting users seeking information and support for elder care. This acquisition built upon Bankrate’s mission of empowering consumers with financial knowledge and resources, expanding their reach to include the crucial area of senior care planning.
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