The ownership of the popular vitamin C supplement brand resides with Alacer Corp., a subsidiary of Pfizer. Alacer Corp. manages the production, distribution, and marketing of the effervescent drink mix.
Understanding the corporate structure behind a product can provide valuable context for consumers. It allows for informed decisions based on factors such as company values, manufacturing practices, and research and development initiatives. Alacer Corp.’s history dates back to 1972, initially focusing on powdered fruit drinks before introducing the effervescent vitamin C product that propelled the company to widespread recognition. This long-standing presence in the market speaks to the brand’s enduring appeal and established consumer trust.
