Espoln Tequila is a brand under the umbrella of Campari Group, an Italian beverage company known for its extensive portfolio of alcoholic and non-alcoholic drinks. Campari acquired the brand in 2014 from the San Nicolas distillery.
Understanding the brand’s ownership provides valuable context. Campari’s acquisition significantly expanded its presence in the high-growth tequila category. This strategic move allowed the global company to leverage its distribution network and marketing expertise to elevate Espoln’s market reach and visibility. It also signaled the growing global demand for tequila and premium spirits. The distillery where Espoln is produced, Destiladora San Nicols, located in the Highlands of Jalisco, Mexico, continues its traditional production methods, maintaining the quality and character of the tequila.
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