CytoSport, founded by Greg Pickett, developed and introduced the ready-to-drink protein supplement known as Muscle Milk to the market in 1995. Initially designed for athletes seeking enhanced recovery and muscle protein synthesis after intense workouts, the product addressed a need for convenient, high-protein nutrition.
This innovation filled a significant gap in the sports nutrition market, offering a palatable and portable alternative to traditional protein powders. It became popular among athletes and fitness enthusiasts due to its perceived efficacy in supporting muscle growth and repair, contributing to the broader trend of increased awareness regarding protein’s role in athletic performance and overall wellness. The development and subsequent success of this product played a role in shaping the modern landscape of readily available, specialized nutritional products.
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