The phrase “who cares I’m already late” coupled with a luxury brand name like “Rolex” suggests a disregard for punctuality due to the perceived status conveyed by owning such an item. This can be interpreted as a statement of social commentary, possibly ironic or satirical, implying that material possessions outweigh the importance of timeliness in certain social circles. The example demonstrates a potential scenario where an individual might use this phrase: Imagine a fashionably late attendee to an exclusive event glancing at their prestigious timepiece and uttering the phrase dismissively, highlighting a potential disconnect between societal expectations and individual priorities.
This expression touches upon several sociological concepts. It highlights the potential for luxury goods to become status symbols, granting a perceived social license to disregard certain norms. The phrase also speaks to the increasing pressure and demands on time in modern society, where being late can be a common occurrence. Historically, the relationship between time and status has been complex. In some eras, having abundant free time was a sign of high status, while in others, a busy schedule denotes importance. This phrase plays on that tension, suggesting that the perceived status associated with a luxury brand might supersede the traditional value placed on punctuality.