Lunazul Tequila is owned by Heaven Hill Brands. Heaven Hill is an independent, family-owned and operated distillery founded in Bardstown, Kentucky in 1935. They acquired the brand in 2010. The tequila itself is produced in the highlands of Jalisco, Mexico, using 100% Weber Blue Agave.
Understanding the ownership of a spirits brand provides valuable context for consumers. It illuminates the company’s values, production practices, and overall brand identity. Heaven Hill’s ownership underscores Lunazul’s commitment to quality while maintaining its Mexican heritage. Their established distribution network also ensures wider availability of the tequila in the marketplace. This acquisition has contributed to the brand’s growth and recognition within the competitive tequila category.
