Maui Moisture is a brand of hair and body care products marketed towards individuals seeking naturally inspired ingredients. The brand is currently owned by Johnson & Johnson, a multinational corporation specializing in pharmaceuticals, medical devices, and consumer packaged goods. Johnson & Johnson acquired Maui Moisture through its purchase of the Vogue International LLC in 2016.
Understanding brand ownership provides valuable consumer insights. This knowledge can inform purchasing decisions based on factors such as corporate values, ethical sourcing practices, and overall company reputation. Johnson & Johnson’s acquisition significantly expanded its portfolio in the personal care sector, providing access to a broader market and diversifying its product offerings. For Maui Moisture, the acquisition meant increased resources and a wider distribution network.
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