The confectionery known for its sour-then-sweet flavor profile originates from the Malaco company, a Swedish candy manufacturer established in the early 1920s. Initially called “Mars Men,” these chewy treats were rebranded to “Sour Patch Kids” in the 1970s for the North American market, coinciding with the growing popularity of sour candies.
Understanding the origin of this popular candy provides context for its enduring presence in the confectionery landscape. The evolution of the candy’s name and its adaptation to market trends demonstrate a successful approach to product development and marketing. This knowledge can be valuable for anyone interested in the history of popular culture, confectionery development, or business strategies. Malaco’s successful navigation of the candy market provides a case study in adapting to consumer preferences and building a lasting brand.
