British American Tobacco (BAT), a multinational tobacco company, manufactures Velo nicotine pouches. These small, white pouches contain nicotine but no tobacco leaf, and are designed to be placed under the upper lip. They offer an alternative way to consume nicotine without the combustion, smoke, and odor associated with traditional tobacco products.
The development and marketing of these products reflect a shift within the tobacco industry towards less harmful alternatives. This aligns with increasing public health concerns regarding the risks of smoking and the demand for potentially reduced-risk products. The emergence of this product category provides consumers with diverse options in the nicotine market. Further research and analysis are crucial to fully understand the long-term health effects and overall impact of nicotine pouches.
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