This concept describes a cynical strategy where entities profit from a crisis they manufactured or exacerbated. They create or inflate a sense of fear or urgency around a problem, then offer a solution, often at a premium. This solution might be a product, service, or ideology. A classic example is a company spreading misinformation about a non-existent or minor threat, then selling a product marketed as protection against that threat.
Understanding this manipulative tactic is crucial for navigating the complexities of information and commerce. It encourages critical thinking and empowers individuals to discern genuine needs from manufactured crises. Historically, this strategy has been employed in various contexts, from patent medicine salesmen peddling “cures” for fabricated ailments to fear-mongering political campaigns promising safety and security. Recognizing the pattern allows for more informed decision-making and fosters resilience against exploitative practices.
