Who Makes & Owns Rainbow Light Vitamins? 6+ Brands


Who Makes & Owns Rainbow Light Vitamins? 6+ Brands

The ownership of Rainbow Light, a recognized brand of vitamin and mineral supplements, resides with The Clorox Company. Clorox, a multinational manufacturer and marketer primarily known for its cleaning products, acquired Rainbow Light in 2011. This acquisition brought the vitamin and supplement brand under the umbrella of Clorox’s health and wellness portfolio.

Understanding the corporate structure behind a brand like Rainbow Light offers consumers valuable context. It illuminates the resources and potential synergies available to the brand, including research and development capabilities, manufacturing processes, and distribution networks. The acquisition by Clorox provided Rainbow Light with access to a larger infrastructure and market reach, potentially contributing to brand growth and stability. This knowledge can empower consumers to make more informed decisions based on alignment with their own values and preferences.

Continue reading “Who Makes & Owns Rainbow Light Vitamins? 6+ Brands”

Who Makes SmartyPants Vitamins? 6+ Brands


Who Makes SmartyPants Vitamins? 6+ Brands

Understanding the ownership of a nutritional supplement company provides insight into its potential values, priorities, and overall direction. It allows consumers to research the parent company’s history, other brands under its umbrella, and its commitment to quality, research, and ethical practices. This knowledge empowers informed purchasing decisions and builds consumer trust.

Knowing the entity behind a brand like SmartyPants Vitamins can be particularly relevant in the rapidly evolving health and wellness market. Corporate acquisitions and mergers are common, and understanding the larger corporate structure helps consumers track changes in formulation, sourcing, and manufacturing processes that might occur under new ownership. This information can be especially crucial for individuals with specific dietary needs or preferences.

Continue reading “Who Makes SmartyPants Vitamins? 6+ Brands”

9+ Who Makes New Chapter Vitamins? (2024)


9+ Who Makes New Chapter Vitamins? (2024)

New Chapter, a prominent natural supplement brand known for its whole-food fermented vitamins and herbal extracts, is owned by Procter & Gamble (P&G). This acquisition occurred in 2012, bringing the Vermont-based company under the umbrella of one of the world’s largest consumer goods corporations.

Understanding the ownership of a supplement brand provides valuable context for consumers. It can shed light on the company’s potential resources, research capabilities, and overall business philosophy. P&G’s acquisition offered New Chapter access to a wider market and greater manufacturing capabilities, while potentially raising questions about maintaining its original commitment to sustainable and organic practices. This relationship between a large multinational corporation and a smaller, values-driven company offers an interesting case study in the natural products industry.

Continue reading “9+ Who Makes New Chapter Vitamins? (2024)”